In viewing one of those "…you won’t believe what happens next…" sites, I ran across a pretty well formed fraudulent website attempting to get me to install malware/spyware. I’m used to most of these attempts sounding very alarmist as they try to get me to download and install something.
Other than the Chrome logo and the URL, this is a well formatted and convincing page. It’s even accurate. I was using Chrome 35 on Windows.